Multilingual Keyword Research for Website Services Provider Company – Case Study
About the client:
Our client is a leading company in the internet services industry, known for their wide range of services that help individuals and businesses with web hosting and managing their online presence. They have established themselves as a reliable and innovative provider, meeting various online needs from basic web hosting to advanced online management systems.
Business Requirement
The client needed a thorough multilingual keyword research service to enhance their SEO strategy for the Indian market. Their main focus was on the following:
Reach the Indian Market:
The client wanted Hindi-Keywords that would help them connect better with the large Hindi-speaking population, increasing their website’s visibility and engagement among local users who search in Hindi.
Addressing Cultural Differences:
The client aimed to ensure that the keywords were culturally appropriate and resonated with the local audience, avoiding any cultural in-sensitivities.
Adapting to Regional Search Engine Preferences:
Recognizing that search engine usage varies across regions, they wanted their SEO strategy to perform well on different search engines preferred in various parts of India.
Overall, the client aimed to create a strong and culturally sensitive multilingual website SEO strategy by focusing on Hindi keywords through detailed multilingual keyword research. This would improve their online presence and performance in the Indian market.
Project Details:
Target Languages:
Hindi
Tools and Technology Used:
Semrush, Google Keyword Planner
Challenges faced during the Multilingual SEO Services:
Requirement for Separate High-Volume Keywords for Each Page:
The client needed distinct Hindi keywords with high search volumes for each individual page of their website. This meant that each keyword had to be specifically tailored to the content and purpose of each page.
Limited Support for Hindi in SEO Tools:
Many existing multilingual SEO services and tools are designed for English, offering limited support for Hindi. The tools available often lack the depth and accuracy needed to identify high-volume keywords in Hindi.
Ensuring Cultural Appropriateness:
Another significant challenge was ensuring that the selected keywords were culturally appropriate and resonated well with the local audience meaning the keywords needed to align with cultural norms and values to avoid any potential cultural in sensitivities or mistakes. It was crucial to avoid any keywords that might be misinterpreted or cause offense, which added another layer of complexity to the research process.
Solutions Provided:
Optimized Keyword Research:
At Fidel, we optimized our multilingual keyword research service for local listings relevant to the Hindi-speaking audience. We focused on identifying keywords that would appeal to local users, helping the client’s multilingual website connect effectively with the Hindi-speaking market.
Cultural Expertise in Keyword Selection:
Our team of cultural experts ensured that the selected keywords were not only relevant but also aligned with cultural norms and values, avoiding any potential misinterpretations or sensitivities.
Use of Advanced Tools for Unique Keyword Identification:
Using advanced tools, we conducted a thorough analysis to identify unique and relevant keywords. Our approach ensured that the keywords were not only distinct from one another but also had high search volumes, tailored to the client’s needs.
Result of Multilingual keyword research:
Extensive and Unique Keyword List:
We came up with a huge list of unique relevant keywords. Each keyword was carefully selected to ensure uniqueness and high search volume, tailored specifically for the client’s multilingual website SEO needs.
Timely Delivery:
The multilingual website keyword research was completed and delivered ahead of schedule. This allowed the client to quickly use the findings in their SEO strategy, improving their website’s search engine performance.
Successful Implementation:
The multilingual website SEO strategy was highly effective, resulting in the client’s site achieving top rankings on the Search Engine Results Page (SERP). This success demonstrated the value of Fidel’s multilingual SEO services, boosting the client’s visibility and engagement.
Conclusion
Fidel provided a customized multilingual keyword research in Hindi to efficiently meet the client’s multilingual website SEO needs. We tackled various challenges and delivered a thorough multilingual website keyword research that met the client’s requirements. As a result, the client received a timely list of high-search-volume keywords, improving their website’s search engine ranking. This project enhanced the client’s online visibility in the Indian Market and showcased Fidel’s expertise in multilingual keyword research service.