Benefits of Multilingual Support for FMCG

FMCG is one of India’s largest sectors. In addition, it is a vast and highly competitive sector at the national, regional, and hyperlocal levels. Every player has established their distribution territories. Urban sprawl has been captured by the global and national players. On the other hand, the tier 2, tier 3, and rural markets are dominated by local companies.
The latter sell highly localized products that work well with their consumer base. But what about the other chunk, precisely global players? How do they plan to tackle competition and broaden their local market share? One of the effective ways is localization. Here’s how multilingualism via localization can help the FMCG sector, especially the more prominent players looking to penetrate the local market.

Multilingual Support in FMCG – What Does it Mean?

Multilingualism in FMCG involves various aspects. From localized customer support with IVR options and customer support in the regional language to localizing product packaging, there’s so much for the FMCG sector to do.
Global companies have to particularly look at these aspects, as their market share across India’s interiors is less significant. Here, local companies have a stronghold and a broad consumer base. People trust them, as they are local and the brands precisely know what they want.

Take milk producers, for instance. Local milk brands have a larger market share than their national and global counterparts. These smaller cities may have retail malls within their logistical and commercial reach. But they still trust what they find is localized and suited to their needs.

Benefits of Multilingualism in FMCG

FMCG is a chain of elements that facilitate goods until consumers, who drive the market’s dynamics with their choices and preferences. Thus, multilingualism can pose a far-reaching impact that includes every element. Let’s look at some benefits.

1. Increased Wholesaler and Retailer Trust

At times, wholesalers and retailers could be reluctant to stock non-local products, despite being global or national brands. Localization can help significantly, though. Localizing product information and packaging information can instill a sense of trust and confidence among wholesalers and retailers. They may willingly accept larger orders, thus paving the way to increased sales within the targeted local market.

2. Strengthened Local Market Presence

Language and localization have a catalyzing effect. They do not directly contribute to increased sales or broadened market base. But they have a gradual impact that enables global or national players to penetrate an interior market.
Product information and packing in the local language grab prospect’s attention. They are drawn to products that speak their language. These factors can help a brand proliferate within a local market and strengthen its local market presence.

3. Improved Consumer Trust

Localization draws attention but, at the same time, increases consumer trust. It fosters a sense of confidence among local prospects. Increased trust can lead to augmented sales figures in the long run.
Are You an FMCG Company? Increase Your Market Outreach with FidelSoftech’s Multilingual Solutions!
FidelSoftech is an experienced, multi-domain specialist localization partner with expertise in 100+ Indian and foreign languages. Our team of FMCG SMEs and language experts work closely to help FMCG companies localize everything from their website, mobile application, product information, etc., to strike a chord with the local prospects and help them increase their outreach. Call us at +91-20-49007800 or write at sales@fidelsoftech.com.

Ref. No – FB10221035