Benefits of AI/ML-Based Multilingual Support
Introducing multilingual support for your users and customers is surely a futuristic move. If you’ve done that, kudos for your decision! Your customers may feel happy with your executives speaking their language. But what happens when you scale your business? Will you have your executives handle straightforward inquiries as well while letting other calls remain in the queue?
We know your answer is no. But then, what is the solution for it? Delayed responses may lead to negative customer sentiment that can hurt your business. The answer is to walk the extra mile and introduce AI/ML-based multilingual support! So, what exactly is AI/ML-based multilingual support, and how can it benefit your business’s multilingualism endeavor in the long run? Let’s see.
Multilingual AI – What is it?
Multilingual AI can interact with human beings in various languages at the same time. An effective example of multilingual AI is Chatbots. These days, many companies are increasingly deploying multilingual Chatbots. One of the reasons for it is the growing influence and number of regional language internet users. But another significant reason is enhancing personalized and localized service.
These AI/ML-powered Chatbots speak various languages. You can deploy them to answer user queries and have them answered in their language. An interesting part of these Chatbots is that they learn with every interaction and thus improve with each, thereby improving the user’s brand interaction and journey.
Besides, multilingual Chatbots can seamlessly switch between languages. Since they learn with every interaction and improve themselves, you can expect them to learn the various ways in which a question is asked, especially when the system is voice-based. The Chatbot can identify the actual meaning and respond accurately without requiring the user to adjust their accent, words, etc., to match the bot’s vocabulary and comprehension.
Benefits of AI/ML-Powered Multilingual Support
Let’s look at some substantial benefits of AI/ML-based multilingual support.
1) Reduced Language Barriers
Linguistic barriers could prove to be a significant roadblock impeding business growth in the long run. Customers have become more demanding. In today’s world, it is them who define excellent customer service. In a situation like this, if you refrain from speaking your customer’s language, language could become a barrier making all your other attempts to increase your market share futile.
Thus, providing AI/ML-enabled multilingual services helps. Since these bots are trained in multiple languages, you don’t let language hamper business growth. These bots speak your customer’s language and respond to them immediately, thus allowing you to overcome linguistic barriers.
2) Enhanced and Personalized Customer Service
People prefer dealing with companies that offer multilingual services. It provides them with a sense of belonging and affection towards the company. Such companies make the extra effort to understand the user’s concerns and answer them in a language they understand. It leads to comprehensive information and, thus, informed decision-making.
Not to forget, enhanced and personalized customer service with local language as the medium results in more engaging interactions and better sales.
3) Expedited Brand Growth
Experience suggests a solid connection between language accessibility and brand growth. Companies that offer multilingual services connect with their audiences better and therefore grow quicker than brands that don’t. In the age where outperforming your competitors with unique offerings has become imperative, multilingual support steps in as a must.
4) Customer Self-Service
Customers need quick responses. They do not like waiting for hours to have their calls answered. In other words, customers’ patience levels have dropped to almost zero! It isn’t that they want to be spoon-fed necessarily. They may prefer self-service rather than waiting at the mercy of the contact center’s executive.
Thus, self-service is another dimension of multilingual support. Self-service systems, of which Chatbots are an example, can provide quick responses to the customer in their language. Many, which are voice-enabled, can reduce the customer’s efforts to type the query. They can have conversations almost as naturally and effectively as they would with a fellow human being.
Multilingual customer self-services thus reduce human workload considerably. Companies don’t have to employ as many people to handle straightforward queries. They can have their existing workforce do something even more productive, and that’s strategically important for the organization.
5) Improved User Retention
You tend to stay with a service provider with whom you feel comfortable, isn’t it? While service accuracy and technical expertise matter, language is another factor that contributes to the convenience and comfort of your users. It is about making users feel confident about the services you provide. Language helps instill it. It makes users feel at home and cared for. They can ask questions better and comprehend answers they get in response from the service agent or the bot.
Leverage the power of AI/ML multilingualism with FidelSoftech. We are a leading localization service provider with expertise in 100+ Indian and foreign languages.
Our unmatched command over various languages, technological capabilities, and a team of SMEs from various business domains create the right combination to help companies succeed. Take customer service to the next level with FidelSoftech. Write to sales@fidelsoftech.com to learn more about our services.
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